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Over the past six years, Public Affairs Research and Communications (PARC) has built a strong foundation in producing, broadcasting, and scaling disaster risk reduction (DRR) and climate communication in Nepal. One of the organization’s most influential communication initiatives is “Dhukka”, a nationally recognized disaster and climate awareness series developed in collaboration with multiple government and non-government agencies.

The series blends community storytelling with expert dialogue, enabling complex disaster-related topics to be translated into accessible and culturally grounded narratives. It has reached a wide audience through national and local television networks as well as digital platforms.

Building on the success of earlier seasons, PARC is currently seeking continued collaboration for the production and expansion of the Dhukka series, with a stronger emphasis on adaptation, resilience, and cross-cutting climate and disaster themes.

This multimedia initiative centers marginalized and remote communities, amplifying local experiences and locally led solutions. It has successfully showcased hundreds of inspirational stories of change and accountability, resonating with millions of viewers across Nepal.

Key Facts & Collaborators

To date, PARC has produced 18 television episodes under the Dhukka banner, featuring a diverse mix of magazine-style storytelling formats, field-based reporting, expert roundtables, and issue-focused discussions.

These productions were developed in collaboration with:

• National Disaster Risk Reduction and Management Authority (NDRRMA)
• USAID’s Tayar Nepal
• UNDP SUPER
• CARE Nepal

The series has addressed a wide range of critical issues, including disaster preparedness, emergency response mechanisms, the digital divide, equality in crisis communication, and community-level resilience.

As part of its broadcast strategy, PARC partnered with Kantipur TV, AP1 TV, and more than 10 local television stations, in addition to influential social media platforms and radio stations. This ensured broad demographic reach and intersectional representation, especially among underserved and rural populations.

Alongside documentary and television productions, Public Affairs Research and Communications (PARC) has developed a wide portfolio of strategic communication materials in the form of public service announcements (PSAs), animation videos, radio messages, and social media outreach content. These productions have contributed significantly to awareness-building and behavioral change communication across diverse communities in Nepal.

PARC’s PSAs cover a range of thematic areas, including disaster preparedness, climate resilience, fire safety, health communication, community governance, and inclusive development. The team specializes in tailoring audiovisual messages for different demographic groups, from rural and indigenous communities to youth audiences on digital platforms.

While most PSA productions are in the Nepali language, PARC has also developed content for international platforms, including communication materials showcased at the Conference of the Parties (COP) and other global development forums. In addition, PARC has produced content for international organizations such as:

• Street Child UK
• DanChurchAid Headquarters (Denmark)
• Global Green Growth Institute (GGGI)
• Oxford Policy Management (OPM)

In its mission to widen access to actionable disaster knowledge, PARC has also pioneered multilingual PSAs, designed specifically for indigenous-language speakers and communities often excluded from mainstream media.

By collaborating with government agencies, mainstream broadcasters, and emerging digital media platforms, PARC has ensured that these PSA materials reach both the general public and historically marginalized communities through culturally familiar formats and languages.

Public Affairs Research and Communications (PARC) has extensive experience in developing and broadcasting radio-based awareness content. Leveraging over a decade of collective experience mentoring community radio stations, PARC has built a strong national network that supports local storytelling, participatory communication, and audience engagement.

Through this network, PARC has produced radio PSAs and social media messages focused on disaster preparedness, emergency response, local governance, weather awareness, and forest fire safety. These productions have been carefully designed to reflect regional contexts, ensuring cultural resonance and relevance for listeners across diverse communities in Nepal.

The organization’s audio productions combine journalistic precision with local knowledge, often featuring field-based interviews, expert commentary, and dramatized public information spots. This approach strengthens both awareness and community participation in resilience-building.

Over the years, PARC has successfully collaborated with Radio Kantipur and more than ten local FM stations nationwide. Through these partnerships, PARC’s radio PSAs have achieved wide geographic and demographic coverage, connecting urban centers with remote and rural districts.

Bridging Traditional and Digital Media

By integrating social media dissemination with traditional FM broadcasting, PARC ensures its messages reach younger online audiences as well as older radio listeners—strengthening the bridge between technology, awareness, and local community action.

Public Affairs Research and Communications (PARC) has been a national leader in promoting inclusive, multilingual disaster communication, ensuring that lifesaving information reaches diverse linguistic and cultural communities across Nepal. Through collaboration with the National Disaster Risk Reduction and Management Authority (NDRRMA) and other partners, PARC has produced disaster-related communication assets in multiple indigenous languages, including Tamang, Tharu, Doteli, Maithili, Bhojpuri, and Kham.

These communication products have included public service announcements (PSAs), short educational videos, radio spots, folk songs, and animated explainers — all centered on critical topics such as:

• Floods and landslides
• Lightning safety
• Fire hazards
• Snakebite prevention
• Disaster preparedness and response

By embracing local languages and musical traditions, PARC has created culturally resonant communication tools that are both relatable and impactful.

These multilingual PSAs and songs have been disseminated widely through national and local television, radio stations, and social media platforms, enabling vital disaster safety messages to reach even the most remote areas. They exemplify PARC’s commitment to bridging the communication gap between national institutions and local communities, while preserving the linguistic diversity of Nepal.

Public Affairs Research and Communications (PARC) has played a pivotal role in advancing digital communication and social media engagement for disaster risk reduction, climate action, and public awareness campaigns across Nepal. Through data-driven storytelling and creative content strategies, PARC has successfully expanded the online visibility and audience reach of partner institutions, most notably the National Disaster Risk Reduction and Management Authority (NDRRMA).

PARC’s work in digital media has focused on crafting visually appealing, evidence-based campaigns that transform complex technical topics into accessible narratives. The team uses video storytelling, infographics, animations, and short-form content optimized for platforms such as Facebook, YouTube, and LinkedIn.

Case Study: NDRRMA Digital Outreach

Case Study: Culturally Rooted Messaging

Over the years, PARC’s content production has expanded beyond disaster reporting to encompass a variety of cross-cutting themes such as:

• Climate action and adaptation
• Biodiversity conservation
• Agroecology and agrotourism
• Renewable energy promotion
• Forest fire preparedness
• Youth climate literacy and activism

Through its innovative use of visuals, regional languages, and social platforms, PARC continues to strengthen Nepal’s public communication ecosystem — transforming traditional risk communication into dynamic, people-centered digital storytelling.

Public Affairs Research and Communications (PARC) has documented and produced numerous impact-driven stories that highlight resilience, innovation, and community-led change across Nepal. These stories combine elements of storytelling, journalism, and research communication — presenting authentic voices from the field through cinematic narratives and multimedia documentation.

The themes covered through PARC’s storytelling include:

• Human-wildlife conflict
• Agroecological practices and sustainable livelihoods
• Women’s empowerment and leadership
• Climate change adaptation and resilience
• Social inclusion and local governance

Each story integrates emotional human experiences with data-driven insights, creating narratives that resonate with policymakers, development partners, and local communities alike.

In addition to its flagship communication projects, PARC’s filmmaking and media team has produced a variety of specialized materials such as:

• Short video messages for internal and institutional communication
• Commercials and promotional videos
• Animated explainers and awareness clips

Further expanding its creative portfolio, a team of young filmmakers at PARC produced 50 episodes for the online platform “Sipalu Sister”, designed to empower Nepali women through life-skill training and awareness. The DIY-style videos teach practical topics such as nutrition, first aid, digital safety, and home-based entrepreneurship.

These productions reflect PARC’s versatility — from community-centered storytelling to specialized institutional communication — reinforcing its role as a leading media and communication partner in Nepal’s climate, development, and social transformation landscape.

Public Affairs Research and Communications (PARC) has extensive experience in capacity building through communication, media, and storytelling workshops. Over the years, the organization has conducted numerous national and sub-national level training programs that strengthen technical and creative communication skills across sectors.

Core Focus Areas

PARC’s capacity-building initiatives primarily focus on:

• Disaster Risk Reduction and Management (DRRM) communication
• Journalism, writing, and storytelling
• Photography and videography
• Social media and digital literacy
• Disinformation awareness and responsible reporting

These programs are designed to empower journalists, government officials, youth, and partner organizations to communicate more effectively about risk, resilience, and sustainable development.

Notable Activities and Partnerships

Notable activities include national and sub-national training workshops for journalists on responsible DRRM reporting, conducted in Kathmandu and Nepalgunj. In partnership with USAID/Tayar Nepal, PARC also organized a two-day communication skills development training for government officials from agencies such as the Ministry of Home Affairs (MoHA), NDRRMA, and the Department of Hydrology and Meteorology (DHM), focusing on videography, documentation, and knowledge management. A similar training was replicated in Nepalgunj for officials from seven municipalities across Sudurpashchim, Karnali, and Lumbini provinces.

Further extending its training expertise, PARC facilitated a multimedia storytelling and photography workshop for adolescents in Kapilvastu in partnership with Street Child UK, enabling youth participants to document their everyday lives through visual storytelling.

In 2024, PARC conducted a multimedia, social media management, and content writing training for DanChurchAid (DCA) staff and partner organizations across Nepal. This was a continuation of a series of five capacity-building workshops, including three-day photography and videography training sessions held in Kathmandu, Dhading, and Kailali in 2023.

These workshops were led by PARC’s team of seasoned communication experts, senior journalists, academics, and renowned filmmakers, fostering a community of skilled communicators capable of amplifying resilience narratives nationwide.